The Revlon Professional® brand injects vitality and light into the SS/2020 season with the spontaneous, dynamic Vivacity Collection, the embodiment of the latest “Empower up!” trend, which celebrates the energy and fulfillment of today’s woman. Inspired by the diversity and joyfulness of natural beauty that does not compromise on creating an impact and boosting the wearer’s visibility, it presents fashion proposals that are at once multifunctional, seductive, comfortable and versatile.
Vivacity Collection is an invitation to explore a new approach to hairstyling in high-tech color experiences that achieve incredibly cool yet highly wearable results. Metallic pinks and mauves, a touch softer and more neutral than the hugely successful millennial hues, are the reigning blond shades this season. Hair color gravitates towards pastels that radiate unlimited freshness and youth, while more straightforward, optimistic cosmopolitan finishes highlight the more genuine side of every woman’s persona.
Perfect for women who love longer styles, this look is full of a rejuvenating vitality achieved by a unique use of color, which is more intense at the roots and lighter and shinier on lengths and ends. Tantalizingly chic touches such as mini braids complement natural waves and rich, deep peach tones in a technique inspired by balayage that softens the features and is as creative as it is easy to maintain. In a nod to the season, it creates a sun-kissed blush that adds definition and draws the world’s eyes to its wearer.
Design and innovation are the centerpieces in this look, which features metallic pastel mauve as the primary shade and rewrites blonds by taking us on a cutting-edge journey towards a lighter, brighter future.
This weightless, textured cut is technically perfect, leaving the nape clear while maintaining long layers in the fringe that create volume and speak of a bold, genuine, multifaceted personality in a look that strikes the perfect balance between texture and color, beauty and rebellion. The stunning final result is brimming with sensual vitality.