Your hair is a major part of who you are. It’s part of your personality, and you should offer it the best care possible and protect it against all of the elements. And while you may think you do, you likely don’t know the full effect that pollution has on your hair. Pollutants in the environment interfere negatively with your hair’s appearance, health and shininess, even down to its very structure. Have you ever noticed how quickly your hair can absorb bad odors? It just as quickly absorbs noxious particles or metal traces from the air.
REVLON PROFESSIONAL’S FIRST ANTI-POLLUTION RANGE WITH POLLUPL±X™ SYSTEM
At the heart of Magn±t™ lies Pollupl±x™System, an advanced combination of chelating agents, antioxidants, keratin reinforcers and shield ingredients to fight against negative environmental effects on hair while protecting hair fiber. Like a magnetic field, this innovative range repels pollutants and attracts true color expression.
At home, after your in-salon color or lightening service or to improve your hair’s health. Whether you have colored, treated or natural hair, protect and improve your hair quality and health from the effects of pollution with the full Magn±t™ range in three simple steps: clean, moisturize and shield.
MAGN±T™ ANTI-POLLUTION MICELLAR CLEANSER
With Pollupl±x™ System. Gently cleans and removes pollutants from hair and scalp. Removes impurities and external pollutants from hair and scalp. Reduces particle deposits. Neutralizes the negative effects of poor water quality. Lightweight formula. Helps to preserve hair color. Helps to reinforce hair fiber. Improves combability. Leaves hair soft. Anti-frizz.
Through daily exposure, hair absorbs many types of pollutants
During technical services, the metal particles accumulated on hair react with the hydrogen peroxide
This reaction creates uncontrolled free radicals: very reactive molecules that
damage hair’s inner structure, breaking essential hair keratin bonds and leaving hair weaker and more fragile.
Free radicals also interfere with color performance, giving imprecise and unreliable color results, and losing vibrancy, chromaticity and shine.